Trata

We did the strategy, naming and branding for a new series of tuna products by Trata – a Greek household brand that has been popular since the seventies for the quality and great variety of canned fish that it provides.

Trata provides us with a set of essential nutrients, and it allows us to easily enrich our diet with taste and benefits. We focus on the form of the fish to extract simple forms and to create decorative patterns and graphic elements.