Pharmathen
Pharmaceutical Company
The logotype for Tovanor, a new respiratory aid, depicts the movement of air in a single breath. The print campaign refers to an airborne journey - hot air balloons like micro-spheres carried along by the wind. The medicine travels through the lungs like fresh air, restoring health and vitality.
The logotype for Xoterna is based on the shape of the lungs, the source of human breath.







