Coffeeway

We designed a packaging series for mass consumption aromatic coffee (available in super markets) commissioned by the Coffeeway stores chain. This packaging strikes a balance between its premium character and friendly illustration, and it offers a harmonious esthetic result, capable of winning the interest of the new buyer, thus rendering the brand name and its coffee flavor readily recognizable. It is a packaging series combining high aesthetics and following marketing rules, which make the product information easy to read