Athina Martinou Foundation
Non-profit organization
Water covers more than 70 percent of Earth’s surface. In several ways, the sea impacts people’s lives worldwide. When taking care of the sea, you are caring for humanity itself.
Established in 2021, the Athina Martinou Foundation (AIM) embodies the founder’s vision to contribute to greek society by supporting non-profit organizations. Social Welfare, Healthcare, Education, Culture, and the Environment are the leading sectors for its donations, with the emphasis always given to sea-related matters. A new wave of progress and growth that intends to embrace initiatives associated with human development.
We designed the brand expansion and the website for AIM foundation. The foundation’s core values - balance, integrity, and modesty - defined the direction for a clean, straightforward yet dynamic website. A system of colorful animations inspired by the logotype, visualized the brand’s DNA and gave a more positive and humanistic essence.
