Athens Riviera
Destination Branding
As part of an ongoing campaign to rebrand the city of Athens as a world-class city break destination, we created a distinct identity for the Athens Riviera. The Athenian coastline is one of the city’s greatest assets and could be one of its most powerful marketing tools. Our approach to branding the Athens Riviera focussed on three key elements: beaches, recreation, and culture. The priority was to ensure that our ideas could be applied easily and directly, without urban or other interventions.
