Trata - A Household Brand

The playful logo transforms an A into a fish tail containing a drop of seawater or olive oil — an organic representation of the brand’s main ingredients. The wavy, rounded typography is inspired by the movement of the sea.

The bespoke typeface developed for TRATA plays a central role in shaping the brand’s visual voice. Designed to feel distinctive yet approachable, it balances character with clarity — giving the brand a recognisable tone across every touchpoint.

Its letterforms carry a handcrafted sensibility that echoes the authenticity and care associated with the brand. Soft detailing and confident structure work together to create a typographic style that feels warm, expressive, and full of personality without compromising legibility.

Beyond function, the custom typography reinforces brand ownership. It becomes an identifying asset that strengthens recall, ensuring that every word set in the typeface contributes to a cohesive and memorable presence.

TRATA is vibrant, confident, and full of life. It reflects the pleasure of good food and the warmth of everyday cooking, creating an atmosphere that feels both joyful and approachable. The overall look and feel celebrates flavour, creativity, and the spirit of sharing meals, while reinforcing a sense of trust and quality. Energetic yet balanced, the brand stands out with a fresh, memorable presence that brings optimism to the table.

Lively colours and upbeat illustrations convey a world of vibrant flavours. Hand-drawn serving suggestions emphasise a healthy diet and the joy of home cooking, encouraging consumers to experiment with new flavours. Each product is defined by bold shapes, textures, and colours that complement one another.

A dynamic identity designed to reflect the brand values — confidence, quality, sustainability, and innovation — and appeal to health-conscious consumers open to trying new things.

For the tuna packaging, Trata Greece extended its brand transformation into a series of captivating video executions that brought the products to life. These films highlighted the premium quality of the tuna while emphasizing freshness, sustainability, and the playful, vibrant spirit of the brand.

Through carefully crafted narratives, dynamic visuals, and rhythmic editing, the videos showcased the unique textures, flavours, and serving possibilities of each product, inviting consumers to engage with the brand both emotionally and visually.

By combining strategic thinking with meticulous execution, Trata’s video content reinforced its position as a confident, innovative, and health-conscious choice, making the packaging experience memorable well beyond the shelf.