G Design Studio-Trata Pocket - Packaging

Trata Pocket - Sea Flavour in your Pocket

For three generations, TRATA has delivered quality seafood while confidently navigating the demands of the contemporary world.

The launch of the new Salad Pocket pouches reflects a dynamic identity designed to express the brand’s core values: confidence, quality, sustainability, and innovation. Created for health-conscious consumers with an adventurous palate, the range introduces three distinctive flavors, brought to life through vibrant colors and lively illustrations that promise a rich and varied taste experience. The Salad Pocket collection represents a balanced fusion of nourishment and flavor, a robust salad bowl combining generous chunks of tuna and salmon with fresh vegetables. Celebrating a healthy lifestyle and the joy of culinary discovery, the range invites consumers to explore new flavor combinations with confidence. This innovative product line highlights TRATA’s commitment to bold thinking in a competitive market.

The prominent logo honors the brand’s heritage, while clear, cohesive nutritional information ensures a seamless and memorable experience, thoughtfully crafted, well-balanced, and satisfying, like a truly great meal.

Categories
Awards

EBGE Awards 2023, Award, Packaging
EBGE Awards 2023 , Award, Logo
Dieline 2023, Gold Award, Packaging
EBGE Awards 2024, Merit, Promotional Websites

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