Palmolive-Colgate has launched a shower gel designed for children aged 7-10, featuring four unique labels for the same product. The concept immerses kids in an underwater world, where they can interact with sea creatures exploring the ocean. A vibrant background of corals hugs each character, giving them a boost to shine on the label. The designs are colorful, playful, and cohesive, with cheerful, kid-friendly colors and bouncy typography that enhances the fun energy.

The characters are brought to life in a lively 3D art style, with a squishy, friendly, and energetic vibe. Engaged in sporty activities, they represent a diverse mix of personalities, like any real-life group of friends. Each one stands out as an individual, making them relatable and fun to befriend. Always ready for action, they’re equipped with sports gear and driven by endless curiosity and a love for adventure. Understanding that children aged 7-10 often view bathing as a dull break from play, our goal was to make showering an exciting continuation of their fun.

With the motto, “Playtime never ends” the characters’ infectious enthusiasm invites kids into a world of excitement, where every moment is filled with joy, exploration, and discovery.