For the rebrand of Kourellas, Greece’s first organic dairy, we redesigned over 100 products, creating a visual identity that balances tradition, naturalness, and approachability. The system unifies a diverse product range while allowing each item to retain its own character and clarity on shelf. Thoughtful typography, earthy color palettes, and expressive illustrations work together to highlight the brand’s organic roots and authentic heritage.
Kourellas - Generations of Natural Goodness
Playful copy brings the farmer into dialogue with the consumer, communicating the purity and quality of the products with direct warmth. It creates a sense of trust and connection, as if each product carries a personal story from the field to the table.
Brand Identity
A fresh color palette and hand-drawn-style illustrations highlight the brand’s unique advantages while maintaining simplicity and authenticity. The identity and supporting typography establish a friendly, appetizing image, allowing Kourellas to stand out in competitive European and US markets, including its successful entry into Whole Foods. In printed communications, the products themselves remain central, framed by a flexible, vibrant design system that conveys freshness and trust.
Packaging
We redesigned all the packaging for the Kourellas family dairy’s extensive range of products. The rebrand had to capture the company’s core values: high quality ingredients, traditional production methods, and respect for nature and people. With disarming directness, the producer engages in a dialogue with the consumer to convey the pure quality of the products. We used a fresh colour palette and simple illustrations that could have been done by anyone to express the Kourellas dairy’s competitive advantages.
Brand Extensions
Innocent and pure. Contemporary and innovative. A plant-based alternative dairy product full of taste. Its design is clear and the message strong. Friendly and well-balanced label that reflects the purity and lightness of this vegan series. The vibrant illustrations speak to a young, dynamic generation that embraces new habits. The visual language invites curiosity, making the product feel both accessible and exciting at first glance. At the same time, it reinforces a conscious lifestyle, aligning taste, ethics, and modern aesthetics into one cohesive experience.
