For the fruit tree nursery, we designed a promotional booklet that serves as a central hub for communicating with existing and potential wholesale buyers. The folder’s design logic organizes all materials cohesively, while the vibrant colors of the fruits inform a bold, lively palette, creating a visual system that is engaging, approachable, and memorable.

The visual language draws inspiration from the natural growth cycle—seed, blossom, fruit—translating it into graphic elements that feel organic yet structured. A carefully selected typography system balances clarity with warmth, reinforcing professionalism while maintaining a connection to the land and cultivation.