Grecostrom - Wake Up New

GrecoStrom presents a redesigned identity inspired by the personal nature of sleep. Sleep is intimate, rooted in tranquility, freedom, and individual needs. The logo combines a refined navy palette with typography that blends sharp and rounded forms. The subtle “G” reflects the brand’s passion, while white space and stencil details add modernity and playfulness. The Pillow Menu celebrates personalization by guiding everyone to find their ideal pillow. Hypnatura embodies calmness and balance, nurturing body and mind. The catalog brings the concept to life through playful typography by LettersFromSweden and dreamy illustrations — forming a unified vision of comfort, quality, and individuality.