An exceptional olive oil from an exceptional place, Dia Elis is cultivated organically near Ancient Elis, where the Heraean Games took place — a footrace in which young women competed in honour of the goddess Hera. This unique legacy informed our brand identity for Dia Elis, a single variety olive oil rich in health benefits. Inspired by the platonic ideals of rhythm and harmony, and the Olympic ideals of respect, fair play and physical prowess, we created a holistic identity that speaks to the past while looking to the future.
The logo is a female runner, sprinting ahead with the vigour and vitality bestowed by the product. Her dynamic silhouette recalls the red-figure vessels of ancient Greece. The steady pace of her heartbeat and breath is rendered in the sparse layout of the elegant typography, which creates a sense of rhythmical movement.
The shapely white ceramic bottle – designed by Studio Aristotelis Barakos – echoes the slender columns of the Doric order — classical and instantly recognizable as Greek. Sculpted with vertical grooves, the surface of this handmade bottle offers a practical grip for the user.
