The Art Athina symbol evolves beyond a mere logo—it becomes both an art object in itself and a space that elevates art. Drawing inspiration from the iconic architecture of Zappeion, the identity for AA 2024 features monumental three-dimensional forms, commanding attention and reflecting the historic grandeur and enduring cultural significance of the venue.
The intensity and dynamism of contemporary art are captured through bold, electrifying color contrasts, paying homage to the fair’s rich and diverse history. These striking hues create an immersive visual language, inviting the audience to step into a world where art is not just exhibited but experienced.
The result is a visual identity that bridges past and present, seamlessly blending architectural heritage with modern artistic expression, making Art Athina 2024 a celebration of both history and innovation.

Red Dot Award 2025, Brand Design & Identity