Art Athina Archive - 2017-2025

Inspired by Athens’ sun-soaked summers and the timeless elegance of the Zappeion Megaron, The Pool Club identity for Art Athina 2025 reimagines the fair as a flowing current of creativity, a “pool of ideas” amid palms, shimmering waters, and classical architecture.

The visual system draws from the light, geometry, and rhythm of Athens: bold stripes, blocks of red and blue, and colonnade-inspired shapes form a playful yet structured design language. Complex compositions dissolve into pure forms, echoing the openness of sky and ease of water, while a warm humanist typeface grounds the system, blending clarity with approachability.

The Zappeion becomes a vibrant backdrop, where bold graphics transform the fair into a space of calm, refreshment, and creative encounter.

The visual identity of Art Athina 2023, encapsulates a captivating blend of dynamic typography and vibrant colors, creating an immersive experience that mirrors the journey of visitors through the event. The typography serves as a visual representation, elegantly tracing and “tracking” the diverse paths taken by art enthusiasts as they navigate the fair’s art pieces. Inspired by the city’s vivid vibes, the color palette draws from the enchanting hues of the sky and sea, infusing a sense of tranquility and depth. Additionally, the incorporation of passionate orange tones adds a touch of intensity, mirroring the fervor that the world of art brings to the event.

This harmonious synthesis of typographic design and evocative colors reflects the diverse and enriching tapestry of the international art scene, inviting attendees to embark on a visual journey that transcends boundaries and celebrates the universal language of creativity.

Awards
Type Directors Club NY 2024, Certificate of Typographic Excellence

Kissing, laughing, screaming, yawning, whistling, and bubble-blowing…

Our mouths are for much more than just talking and tasting. From Marilyn Monroe’s Lips by Andy Warhol to the Rolling Stones’ Hot Lips logo, the mouth is a symbol of self-expression and desire. The conduit for our breath, our psyche, our language, our intellect, and our creativity.

For the much-talked-about international art fair Art Athina 2022, we designed a playful campaign that pays homage to the mouth — the human feature that has been hidden more than any other in the pandemic years. A series of oversized, colourful lips emphatically convey a spirit of optimism. Bold and easy-to-read typography communicates information with clarity and immediacy.

The outcome is a celebratory identity that conveys pure emotion, unfiltered expression, and the power of art to get people talking. Sparking new synergies to deliver creative concepts is one of our agency’s goals.

Social Distancing: A new term rapidly entered everyday life, reshaping the way people interact and communicate across the globe. The visual identity translates this unfamiliar reality into an intricate composition of shapes and lines, forming a bold and structured image that reflects both distance and connection. Alongside it, a series of quirky illustrations—drawing inspiration from ephemera—introduce a playful yet thoughtful contrast, creating a flexible and expressive visual toolkit.

Applied across digital platforms, from the website and posters to Instagram feeds and motion graphics, the identity adapts seamlessly to a fully online environment. In response to the pandemic, Art Athina—the annual contemporary art fair of Greece—transitioned into a month-long digital event in October 2020, embracing new ways of experiencing and sharing contemporary art.

Awards
EBGE Awards 2021, Merit, Identity
EBGE Awards 2021, Merit, Illustration

The visual identity of Art Athina 2019, encapsulates a captivating blend of dynamic typography and vibrant colors, creating an immersive experience that mirrors the journey of visitors through the event.

The typography serves as a visual representation, elegantly tracing and “tracking” the diverse paths taken by art enthusiasts as they navigate the fair’s art pieces. Inspired by the city’s vivid vibes, the color palette draws from the enchanting hues of the sky and sea, infusing a sense of tranquility and depth. Additionally, the incorporation of passionate orange tones adds a touch of intensity, mirroring the fervor that the world of art brings to the event.

This harmonious synthesis of typographic design and evocative colors reflects the diverse and enriching tapestry of the international art scene, inviting attendees to embark on a visual journey that transcends boundaries and celebrates the universal language of creativity.

Awards
EBGE Awards 2020, Award, Visual Identity

The international contemporary art fair Art Athina is one of the most important artistic events in Greece. It takes place in the hot summer month of June, a time when the city is hit by strong heat waves, as well as waves of tourism and creative events.
In order to leave the content of the fair talk for itself, we designed a campaign minimal both in terms of concept and of visuals.

We created a canvas, a stage on which a multitude of different artistic manifestations could find an appropriate environment. Yet the identity of the fair has a distinguished contemporary feel. We visualised heat waves through animated gradients, from which we extracted a series of backgrounds, and we combined it with an idiosyncratic grotesk font (Mabry by Colophon Foundry).

The largest international art event in Greece enters a new era, redefining its identity through a contemporary and dynamic visual language. Inspired by the light and sun of Athens, the new identity conveys a sense of renewal, openness, and creative energy.

In the logo, art and Athens are reflected into one another, forming a visual dialogue that unfolds before the viewer. The two elements cross gazes, symbolizing the interaction between the city and artistic expression, as well as the ongoing exchange between local and international perspectives. Through this approach, the identity captures a moment of transition, highlighting Art Athina’s evolving role within the global art scene.