For the Athina Martinou Foundation (AIM), dedicated to protecting clean seas, we immersed ourselves in the world of water that covers over seventy percent of the Earth. Established in 2021, AIM supports non-profits whose work directly or indirectly impacts the marine environment.

Tasked with designing the brand expansion and website, we built a visual identity rooted in AIM’s core values: equality, integrity, respect, and humility. These principles guided the creation of a clean, dynamic, and approachable digital presence. Colour-coded fields of interest—social welfare, healthcare, education, culture, and environment that paired with abstract symbols enable precise communication.

Vibrant animations, inspired by the logotype, bring the brand to life, while a harmonious palette of blue tones reinforces AIM’s dedication to the sea. Reflecting the perpetual motion of water, the website embodies AIM’s energy, optimism, and humanist mission as a positive force for change.